"running needs nothing"
In an era dominated by excess, Adidas champions the essence of simplicity in sports with its campaign, "Running Needs Nothing," unveiled on March 1, 2023. In a world where more is often deemed better, Adidas takes a bold stance, celebrating the purity of running and the freedom it embodies. This campaign boldly declares that running requires nothing more than your presence—no frills, no elaborate gear, not even shoes are deemed essential. In a nod to the authenticity of the sport, Adidas invites individuals to embrace the unadorned joy of running just as they are. It's a powerful message that cuts through the noise of our relentless age, emphasizing the liberating spirit of running in its purest form.
running
needs
nothing
it was born free
goal-post free. hoop-free, finish line free,
Running is open 24/7 x 365
it needs no appointment or meeting point.
it doesn't care about who gets there first,
whether you are breaking records
or setting a record for too many breaks.
Running just needs you to show up
and run as you are.
Running needs nothing but you.
CREW
Director Editor Greg Kotler
DOP Adel El Haj
AC Adam Gera
Concept Gaia Maltsawi
Creative director David Schenirer
Agency act3
Music Massive Music
Photography Dedvin, Yotam Shwartz
Production Or Koshen, Eldad Cohen
Client adidas